From the edge of suspension to monthly sales of over 100000 orders, cross-border not only brings back orders for the industry

In 2016, Liu Wenhai, the second generation of the "factory", resolutely gave up his job at the internet giant and rushed to Yiwu, starting a new career.

When it comes to this job hopping, he said to Yibang Power, "After racking our brains, what we earn is only our own money. I thought at that time, could we let the Chinese people's business go abroad and dig for gold in a broader market

Driven by this obsession, he decided to rely on his hometown's hat factory in Shandong to make a name for himself on the cross-border e-commerce track.

In the following years, I traveled to multiple platforms, but the single volume was always unsatisfactory. On average, there are dozens of orders per day, and the shipment volume is so small that even family members are not aware that their warehouse has quietly lost a few boxes of inventory.

My parents have been engaged in traditional trade for decades, but they are also full of doubts about his business ideals: "How can we possibly sell our goods by idling around all day long, sleeping during the day, and fidgeting with computers at night

His meager size determined that he could only stand on the sidelines of the family business. On the production line, his orders must make way for his parents' orders; His advice is also insignificant in daily operations.

However, the sudden outbreak of the epidemic broke the delicate situation of intergenerational gaming, and the balance between the two ends quietly reversed. The traditional business of parents has undergone significant changes, with a sharp decline in order volume, leaving only one-third. Employees who have no work to do can only be idle at home, "Liu Wenhai recalled.

Relying on the few remaining old customer orders, the factory struggled to survive on the brink of shutdown.